James Wu
Brand Storytelling

Little-Known Facts

• Once pursued a career as a musician in a rock band

• Is a lifelong soccer lover and die-hard “Gooner”

• If he could do it all over again, he’d go to art school

Meet James

James Wu is the Founder and Managing Director of Studio Tomo, a branding collective that partners with organizations working to build a better world for all. As a brand strategist, he’s had the privilege of supporting National Geographic, Duolingo, General Motors, Rockefeller Philanthropy Advisors, The New York Community Trust, and Philadelphia Museum of Art. 

Previously, James was a Partner and Head of Strategy for A—B Partners, a Senior Strategist at SYP where he led Fortune 500 executives through large-scale transformation, and Head of Branding for the nonprofit impact investor, Acumen. He has also worked in development for the Brooklyn Academy of Music (BAM) and served as Director of Business Development for the digital consultancy, Modea. 

James serves as Chairman Emeritus of the Marketing Advisory Board at Virginia Tech, and as a board member for the Asian Mental Health Collective. He has guest lectured for the Virginia Tech Honors College Presidential Global Scholars in Riva San Vitale, Switzerland; the University of Warwick in the UK; John Jay College’s Moelis Social Entrepreneurship Fellows; University of Texas’s McCombs School of Business; and Columbia University's School of International and Public Affairs. He lives in Brooklyn, NY.